Affiliate Disclosure
Sun Bingo earns its revenue from commercial agreements with operators in the online gambling sector. The current page walks you through how that arrangement actually functions, what it costs the reader, and the safeguards keeping financial mechanics out of editorial decisions. Broader background covering the operation as a whole appears on the About page, while the flagship operator write-up lives at the Sun Bingo Casino homepage. Readers familiar with similar pages elsewhere who only want a quick summary will find one at the end.
1. How Sun Bingo gets paid
Whenever a reader clicks an affiliate link on Sun Bingo and goes on to open an account with the operator, Sun Bingo may collect a commission. That commission is paid by the operator out of its own marketing budget. It does not come from the reader's pocket and does not raise any cost on the operator's platform. Two structures are common across the industry, and Sun Bingo works with both subject to the partnership: a fixed CPA (cost-per-acquisition) paid once when a qualifying account is opened, or a revenue-share model where a small percentage of the operator's net gaming revenue from that account flows back to Sun Bingo over the long term. The mechanics remain invisible to the reader; the only practical outcome is that the operator learns, at account creation, that the click came from this site.
2. What it costs you
Nothing whatsoever. Affiliate links cost the reader exactly what a direct link would cost. Bonus offers remain identical. Stakes remain identical. Withdrawal speeds remain identical. The price of playing on the operator's site is the same whether you arrive through a Sun Bingo link, a Google ad, or by typing the URL into the browser yourself. If anything, partnership pages occasionally carry an exclusive welcome offer that lands slightly better than the default. Where that happens, the relevant review states it explicitly.
3. Why this is allowed to be neutral
The honest answer is reputation arithmetic. A casino review site survives only by being correct about which operators are worth registering with. Push scores up to flatter partner brands and within a few months the audience that drives the traffic — and therefore the commissions — drifts away to a competitor. The long-term commercial interest of an affiliate site lines up cleanly with its editorial interest: tell the truth about which operators are decent and which are not. A consistent rating framework is applied in identical fashion to every operator reviewed, partner or otherwise. Sun Bingo has rated partner operators at six or below, and rated operators with no commercial relationship at eight or above.
4. What "not influencing the review" means in practice
Three concrete rules apply. First, partnership status feeds nothing into the score: the eight criteria are graded against observed performance, end of story. Second, partnership status unlocks no favourable framing: where a partner operator has an issue — slow withdrawals, opaque bonus terms, a thin live-dealer catalogue — that issue is recorded in the review under the relevant criterion. Third, operators get no pre-approval rights over content. We send no drafts for sign-off. Operators see Sun Bingo content for the first time when it goes live, on the same footing as every other reader.
Two further rules cover factual updates. If an operator reaches out to flag a factual error in a Sun Bingo review, we check the claim, correct it where it is wrong, and append a dated note at the foot of the review explaining what changed. This applies whether or not the operator is a partner. Where an operator reaches out arguing a low score is "unfair" without identifying any specific factual error, we keep the score and reply that the same rating methodology applies to every operator equally.
5. Recognising affiliate links
Each outbound destination flowing from Sun Bingo across to an operator includes the rel="nofollow noreferrer noopener" attribute — the conventional way of telling search engines that a hyperlink is tied to a commercial arrangement. Inside the markup, those links typically resolve through a tracking redirect at /go hosted on this domain. That intermediate hop lets us tally clicks for our own analytics before passing the visitor across to the destination operator. The visitor's browser ends up at the operator's website exactly the way it would after following a direct path; nothing extra is tacked onto the URL on the user's side. Several pointers from Sun Bingo aimed at regulators, helplines, news organisations and game studios are not commercial in nature. Those simply use rel="noreferrer noopener".
6. Compliance with disclosure rules
The applicable UK rules are the Consumer Rights Act 2015 (which forbids misleading commercial practices) together with CMA and ASA guidance on undisclosed affiliate marketing — both demanding that affiliate relationships be disclosed plainly enough for a reasonable reader to grasp the commercial nature of the link. This page serves as the global disclosure for Sun Bingo; on top of that, operator review pages carry an inline disclosure note positioned above the first affiliate CTA so the relationship is visible without scrolling down to the footer. International readers should also note that the FTC (in the United States) and the CMA (in the United Kingdom) require similar disclosure for advertising aimed at their own residents.
7. Commitments to readers
The summary obligations Sun Bingo accepts under this funding model are short. Disclosure is upfront and visible, not buried away. Reviews use a fixed methodology that does not bend for partners. Errors are corrected on a published timeline. Operators do not preview content. Affiliate status is flagged inside the markup so technically literate readers can verify it themselves. A full description of the editorial process — fact-checking, source standards, correction handling — sits on the Editorial Policy page. Anything that resembles a breach of these rules can be raised through the Contact page, and substantive complaints are logged against the relevant review.
8. Wider context for readers
Three further points sit alongside this disclosure. The player-protection commitments folded into every operator score are detailed on the Responsible Gambling page. Privacy practices governing any data collected from you while reading Sun Bingo are on the Privacy Policy page, with the technical detail of cookies and similar storage on the Cookie Policy page. The full menu of what we cover is the Sun Bingo Casino homepage along with the links flowing out from it.